SEARCH ENGINE OPTIMIZATION (SEO)
Optimize your website for users + search engines.
The more optimized your website is, the easier it is for Search Engines to rank you higher on page #1 & simpler for customers to find you on top.
GET FOUND FASTER & EASIER ONLINE
Search engine optimization (SEO) is the process of improving the visibility of your landing page or website.
These searches include finding you in organic search engine result page (SERP) listing.
Also includes paid online advertising searches, if you opt for that option.
There are at least 100+ know complex factors required in the proper implementation of a SEO strategy.
Although the implementation of a successful SEO strategy can be quite complex, our team of experienced professionals is ready to help your business generate more quality leads and get better online visibility.
Unlike other agencies, we provide clear, transparent and easily understandable reporting to show you the results of our SEO work.
Our results-driven strategy enable you to see a clear Return on Investment (ROI), and helps us be accountable partner in your growth, by continuing to provide you with expert digital marketing support.
Our SEO Process
Search engine optimization isn’t just optimizing a website for search engines – it’s for the user, too. Algorithm updates show us that websites focused on enhancing user experience and providing authoritative content generally rank higher than those solely optimized for robots. The search engines are smart, but so are we. We’ve been in the business of following the rules and staying on a path devoid of penalty risks. Everything we recommend is white hat. We don’t create strategies based on tricks; we adhere to all of Google’s guidelines.
We’re innovative and keep on top of the industry as it changes, and we know what will generate the right traffic for your website. We can help you with your existing sites, with a site audit, or with a site consultation. Need a new site? Our comprehensive SEO strategy is part of our 4D Process when we design and develop a new site.
SEO for Existing Websites
If you’re happy with your current website design but want to see an increase in traffic and conversions, we can help. On-page SEO improvements set the foundation for the rest of the SEO strategy. We provide cost-effective, on-page SEO services for medium and large businesses. We’ll analyze your site’s code and identify any roadblocks that could prevent it from organically being listed in search engines. We’ll also review and provide recommendations to optimize your site. This will come in the form of an easy-to-read document for either Evolve or your IT team to implement.
Here are a few of the components that will be included in the review:
- Accessible to Search Engines
- Google Analytics / Tag Manager
- Google Page Speed
- GTmetrix Page Speed
- HTTPS
- Keyword Used in Page Title
- Mobile Friendly
- Optimal Use of Keywords in H1 Tags
- WWW Resolve
- Alt Attribute
- Brand in Page Title
- Keywords in the Meta Description
- Meta Description Length
- Optimal Page Title Length
- Schema Markup
- Sitemap.xml File
- Your Google Listing
- Keywords in Image Alt Attribute
- Sufficient Page Content
SEO for New Websites
With every website we develop, we code with search engines in mind. Our coding is clean, compliant and semantic, which search engines love. As part of the “Define” phase in our 4D Process, we’ll work with you to determine an SEO strategy for success, because it all starts with a great foundation.
Keyword and Competitor Research – Our process starts with good old fashioned research. We review your current website, your digital marketing efforts, your competitors, and even similar businesses in different markets. With this information we determine a list of relevant keywords that pertain to your industry. We then begin to develop an effective search engine optimization strategy.
Test, Optimize and Implement – After completing our research, we will implement your SEO strategy into the creation of our sitemap and the development of your website. It’s important to remember that not only will people be viewing your website, but sensitive search engines as well. With that in mind, we build sites that are easy to navigate, informative, and optimized for search engines’ complex algorithms.
Track, Analyze and Refine – Once your website has launched, we begin the tracking and analyzation process. In order to determine the success of your website, we track statistics such as time on site, top-performing pages, search keywords, search engine referrals and ROI factors. We implement and review heat map tracking and user behavior with CrazyEgg and MouseFlow. We also utilize website analytics, which can tell us how many people visit your site, how they found it, and at what rate they leave. These statistics are continually reviewed and analyzed to improve your site traffic and rankings. As your customer base expands, so does your keyword strategy.
